How to make your marketing 500% more effective – and save money

Five Hundred Percent
Wooof – that’s a big claim!!
 
And it’s actually an understatement.
 
Studies have shown that user generated content ( aka UGC ) are 6x ( that’s 600% ) more effective at catching visitors attention and getting action to happen than brand created content.
 
The reasons make sense.
User Generated Content is word of mouth advertising.
Studies in 2008, 2010, 2011, and 2014 revealed that consumers trust word of mouth advertising more than brand messages and that the lifespan of UGC is much greater.
 
This all sounds great – how can it help your hotel?
 
The strategy isn’t complicated – you need to review and share your guests photos from Instagram.
( Instagram makes this easy with their geotags and hashtags )
 
If you’re at all nervous – there’s a brand you may have seen – Disney – who’s all over this strategy at their Aulani Resort in Hawaii.
They invite users to participate using the #aulani hashtag and almost all of the photos in the Aulani’s Instagram feed are UGC. Some of those photos also go to Facebook, Twitter, and other marketing mediums.
 
If Aulani can do this – so can you.
 
Wondering how to make this happen every day and cost effectively?
Red Rope Social can help.
 
We built a scalable and cost effective solution for hotels to engage with guests, get more direct bookings, and keep in budget.
We do the work, you reap the rewards.
 
Contact us for a free social media analysis and strategy session.

The surprising way hotels completely miss out on sales

You care about your guests – we care about you.
 
At Red Rope Social – we spend a lot of time looking at the social media streams for hotels.
Big hotels, little hotels, franchises, chains, independents, owned and operated – hundreds of properties.
 
The first time I saw this miss, I assumed it was a unicorn event – incredibly rare.
I saw the second later the same day.
And a third ( it was a busy day ).
 
The next day I saw more of the same and quit counting.
 
What’s the miss?
 It’s potential guests asking for rooms, room rates, or bigger rooms in a hotel but getting no response. The hotels are literally ignoring sales opportunities
 
In a few cases, responses came weeks or even months after the initial request.
This is not a good guest experience ( how would you feel if a response was weeks or months later in coming? ).
 
In the grand scheme of things, missing a sale or 2 doesn’t seem like much – but the reality is much worse.
You are telling that person – that you don’t care about your guests.
You are telling that person’s friends – that you don’t care about your guests ( this is social media, every communication has an audience ).
You are telling anyone who looks at your social media stream – that you don’t care about your guests.
And worst – you are telling your team that you don’t care about your guests ( they notice even if you don’t ).
How many sales do you think that cumulative message is worth?
 
How many OTA commissions, steep discounts, or empty rooms?
How much do you think it increases your marketing costs?
 
Consumer behavior is changing – fast.
They expect social media response – or they spend money with someone else.
 
You could be the one making those sales – and letting everyone know that you care – for about what the soap in your room costs. Our team is on-shore and around the clock.
You don’t need to miss out on sales anymore – contact us for a free social analysis.
 
Next week – how to make your marketing 500% more effective AND save money.
( yes, data backs this up )

Your customers and their sphere of influence

sphereofinfluence
Your guests have a broad sphere of influence.
 
This might not be something you regularly consider but it is a key lever to improving brand perception ( and demand for your rooms).
Remember the multiplier effect – every guest has at least 200+ friends/followers ( and some are well over 10,000 ).
 
How do you get all those friends to become your guests?
Hint: it’s way more powerful than OTAs or search aggregators.
 
We still live in a human-as-social-animal world.
We notice what our friends do, where they go, and the rare brand interactions they have on social media.
( “Rare” is a sad modifier for “brand interactions”.  The modifier should be “common place” or “daily”. )
 
Guests are reaching out every day to hotels on social media – and rarely do the hotels respond.
( hotels that care respond quickly – and earn higher booking volume and revenues )
 
If you want to leverage the friendship effects ( aka the social media halo effect ) connect with your guests on social media, let their friends see you care.
You’ll stand out above the crowd, earn more direct bookings, and have more control over pricing.
 
Next week – what every hotel misses in social selling ( Hint: it’s not about advertising on Facebook )