- slash your posts that are ads. Your customers will (are) tired of seeing daily ads – they know who you are and don’t need a reminder that you want their business.
- provide entertaining or educational content. Your brand name on content is as much as anyone needs to remember it. Have you noticed all the brands on NASCAR racers?
- we like to share content. We want to learn and laugh. We want to impress our friends with new finds. Your audience gets kudos and ultimately you get more visibility.
- bonus points – engaging with your audience is genius. This helps in multiple ways – first, people know you care; second, it drives more visibility in fans news feeds; third, fans friends see it and now you are building brand credibility and perception; fourth, fans come back for more.
How big is your advertising budget?
How ineffective is it?
Advertising is just a conversation starter and your ad is just one voice in a cacophony.
The 85 year old patriarch of my family understands this.
He knows that businesses thrive on conversation and word of mouth.
He wants ( and gets ) relationships with businesses – to their lasting benefit.
Advertising or posting on social media without responding is completely missing the point.
Social media is a new game.
It’s not a magazine or a television show.
Response is what’s wanted, conversation is the value.
Advertising and posting on social media without responding is the same as having a phone but never answering it ( which a surprisingly large number of companies do… ).
In our always-on, always connected culture the way to stand out is to respond.
You’ll be a standout amongst your competition ( SouthWest Airlines is a great example ).
Data backs this up with higher revenue and lower complaints.
What have you got to loose?