Social media is about building relationships and accelerated friendship

Relationships that lead to sales. 
( relationships = recurring revenue and word of mouth marketing )
Advertising is about brand awareness, product placement, and solutions to problems.
It’s a logical approach in a world where people have no idea your thing ( and the problem it solves ) exists.
But the world has changed – everyone knows your thing has 100 ( or 100,000 ) competitors.
Your thing isn’t special – it’s just one of many.
Brand awareness and problem solving aren’t what people need anymore.
Google and Amazon give them access to a surplus of brands and solutions.
People want relationships. 
( to be more accurate we demand relationships – if you aren’t a relationship you are a commodity )
People have friends, cliques, clubs, dates, get married – those are relationships.
We want to spend money where we have relationships also.
A retired UPS guy just came by my dad’s house.
He remembers delivering to my parents for 20 years.
That’s a relationship. That’s longevity. That’s a recurring revenue opportunity. That’s friendship.
Social media is the easiest way for you to grow relationships, friendships, and recurring revenue.
Actually paying attention to people – like that UPS driver did for my folks – means UPS got all of my parents delivery dollars.
My dad and the driver are friends, UPS makes the revenue.
You can’t advertise your way to a relationship.
You have to actually engage and converse with people.
You can spend more money on advertising – or spend less and build relationships.
Your choice.

The promise of social media

The promise of social media is amazing.
It includes deeper customer relationships, higher lifetime customer value, and possibly zero marketing spend.
Hard to believe this can be achieved…
Only a handful of brands have managed to use social media to make good on the promise.
The reason it hasn’t worked for everyone – the response component.
Responding 24×7 on social was overlooked.
And – anyone considering would balk at the human capital required.
So they do what they know, spend more on adds with diminishing returns.
This is money you don’t need to spend.
Red Rope Social is the solution – we deliver on the promise of social media.
We engage with your audience to deepen relationships and boost your brand for for much less than you would spend on a single page ad in almost any slick magazine.
We take the load off – affordably scaling your presence around the clock.
Here’s what’s possible when you have 24×7 coverage.
Fully engaged and growing audiences who enjoy doing business with you.
Authentic accolades from your fans.
Slashed marketing costs ( when was the last time that happened? )
Enthusiastic word of mouth advertising – can’t beat it.
A cadre of influencers – who all want you to be successful.
Imagine what your business can do.