Some numbers to think about
if you want a profitable business with happy customers
Happy customers spend 2.4 times what blah customers spend
That’s 2.4x for life – how long do you want to keep them?
80% of future revenue comes from the happiest 20% of today’s customers
5% increase in customer retention can increase a company’s profitability by 75%
The probability of selling to an happy customer is 60 – 70%.
Blah customers don’t refer anyone
Happy customers refer 10-20 friends
Zero cost for acquiring a new customers
The math here is pretty easy, which would you prefer?
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